Introducing our new section... Project Picks! Yes, as of the New Year, we're making sure we bookmark any projects we think you ought to know about, and producing a special quarterly blog post that celebrates our favourite sports projects of that season. So, to kick off the launch of our new blog segment for 2019, and to give you a taste for what's to come, we’d like to take you through some of our favourites from the past year. We’ve delved back into the archives of 2018 and have whittled it down to these fantastic five projects. We hope you enjoy these 2018 favourites and get excited for more to come!
Nike Running Global by M35
M35 is an international design consultancy, based out of Sydney. Working in collaboration with Nike Portland’s design team, M35 conducted a wide range of visual R&D aimed at creating a series of work that would inform future Nike Running campaigns for their global markets. This involved exploring all facets of their visual communication including logo usage, graphic language, typography, sub brands, colour, material usage and art direction.
As fans of large scale, digital typography and organised chaos, we were seduced by the bold visuals of M35's campaign. The simple combination of bold typography, subtle track times and distances, and iconic faces in the running world like Eliud Kipchoge, make for an impactful and hard-hitting display of graphics. M35 certainly make designing for Nike look effortless!
Volt Padel by Volta
VOLTA is an independent branding and design studio based in Porto, Portugal. With a focus on branding, packaging and product design, their goal is to create true and impactful brand experiences for brands all over the world. They worked with VOLT Padel to create a brand identity that would showcase the Portuguese brand of padel rackets and gear. Padel is a booming sport in Portugal, with thousands of players throughout the country enjoying “the game of tennis between walls”, and Volt Padel are looking to be path the way with their high quality equipment and apparel.
Volta created a brand identity that transpires speed, agility, and confidence. As padel is a fast, intense sport, the design agency chose voltage as the concept behind VOLT’s name and visual identity. The identity is a visual interpretation of electric tension, with the logo’s distorted letters looking as if they just suffered an electric charge, and the capital V working as an isolated symbol for the brand. The result is a truly dynamic, energetic, and punchy visual identity, with rackets that stand out because of its simplicity, use of colour, and smart use of the voltage concept.
Air Max Day by Studio Feixen
Studio Feixen is an independent design studio based in Lucerne, Switzerland. In their own words, they describe Air Max Day, which takes place annually in multiple cities across the entire world, as “the kid’s birthday party of the Nike Air Max series”. In January 2018, Feixen produced a series of stunning posters that employ typographic systems which disregard the laws of gravity.
Their posters are extraordinarily striking. Using bold, animated typography Feixen effectively play on the idea of wearers of the classic Air Max shoes being able to defy gravity. Their colourful posters for Nike are defiant, chaotic, and eye-catching. Studio Feixen definitely prove that bold simplicity is a winner when it comes to designing for major sports brands!
Basketball Forever by Not Real
Basketball Forever is a media network that covers all things NBA. They deliver basketball news, highlights, apparel, and commentary for fans out there. NotReal, a creative studio based in Buenos Aires, Argentina and directed by Milton Gonzalez and Valeria Moreiro, revamped their logo and created a design system that could work for all their social media channels.
Within their rebrand the creative duo explore graphic elements that distinctively relate to the game, such as the dots of the ball as well as the lines, lights and colours of the court. Deployed through continuous and repetitive design systems to cleverly play on the idea of ‘forever’, Gonzalez and Moreiro boast an incredibly slick, modern and striking rebrand for the sports network.
Tempo Journal by SouthSouthWest
SouthSouthWest are a branding and design agency based in Melbourne, Australia. With deep connections in global running, Tempo Journal presents high quality long and short form editorial and photo-journalistic content from around the world to celebrate and strengthen the love of the run. They inspire conversations, builds connections and grows the passion for modern running. The two creative parties recently came together to build the brand identity for Tempo's phenomenal digital platform.
SouthSouthWest's branding for the humble publication is effortlessly cool, contemporary, and stylish. For a publication dedicated to exploring the unglamorous sport of running, it sure is glamorous in aesthetic and style. SouthSouthWest use wide, sans-serif type with clean-cut, sophisticated photography to create a fluid and ultramodern website for the sports publication. If there's one platform that's going to get you reading about running, this is it!
So we hope you enjoyed scrolling through our favourite sports design projects from various different creatives in the year of 2018. We look forward to seeing what 2019 has in store for all the talented sports designers out there and we cannot wait to showcase them here on our blog. Of course, if you’re working on something and would like for us to see it don’t hesitate to get in touch. You could be our next feature!