In our fourth edition of Project Picks, we want to share with you some more of our favourites from creatives designing sports-focussed content! All of the projects featured in this celebratory post were published between July and September of this year (2019). From retro motion designs of Brazilian football cards, to a high end football and travel publication, as well as a collaborative exhibition of cycling flags and memorabilia, these projects are some of the most innovative and exciting we've seen and felt inspired by in the last few months. In turn, we hope these picks will inspire you and have you itching to get back to your workspace to produce more creative work of your own!
NIKE - O TEAM BRASILEIRO by Wieden + Kennedy
To launch the new collection of the Brazilian team, inspired by the hundredth anniversary of the first conquest of the Copa America by country, Wieden + Kennedy Sao Paulo and Nike created a campaign titled “O Team Brasileiro.” The campaign brings back the concept of “the Brazilian Team,” as the national team was called back in 1919. The new yet retro cards transform Brazilian players Neymar, Philippe Coutinho, Arthur, Casemiro, and Marquinhos into collectible cards for various sports from that era.
The visual language of this project, mixing illustration and a sort of retro, vintage look, is simply stunning. Player illustrations valuing retro aesthetics and a process of calcography, printing on a metal matrix, capture the detail of the historical cards. The collection combines the classic retro look of football from that era with the modern style of contemporary sport. In particular, the stunning range of flashy motion design graphics, designed by W+K's Motion Designer, Eduardo Oliveira, make this campaign really stand out and capture the attention of football fans.
Glory Issue 5: Switzerland by Glory Magazine
Glory is a high-end football and travel publication, aiming to put the ‘beautiful’ back into the beautiful game. It was created by award-winning designers, writers, and photographers with a shared passion for football (Ryan Mason, Lee Nash, and Louis Rossi). Their aim is to look beyond the money, the glamour, and the trophies in order to find the real 'glory' of football. In their fifth and latest issue, the writers travel to the home of the de facto gatekeepers of the beautiful game: Switzerland. Switzerland is where you'll find the headquarters of both FIFA and UEFA. But beyond those two you'll find a nation of passionate football fans that see both their national and club teams consistently overachieve on the European stage.
Glory Magazine offers the perfect blend of football, travel, and culture for a unique, interesting & entertaining read. As with every issue, their latest publication is filled with heroic stories, real fan insights, and beautiful photography. Its minimalist, clean aesthetic makes it a joy to pick up and flick through if nothing else. But the content is what truly makes it. Glory looks past the lavish riches of the Premier League, the soft-power geopolitics of the World Cup and the entitled uniformity of the Champions League. Instead it offers real, raw and honest insights into the way the game is played from around the world. Definitely, one for the coffee table!
Chicago White Sox by Jon Contino
The Chicago White Sox visual identity history is one of the most impressive (and vast) in all of sports history. Prolific is an understatement when one considers the team has featured ten primary logos, twenty headwear marks, and sixty-seven lettering variations for their jerseys. The team has utilised the "old English Sox" mark for their home jerseys and the script "Chicago" for their away uniforms, but until now has not had a "White Sox" option for any part of the uniform since 1990. The new wordmark, created by Jon Contino, was kept a secret until Players Weekend 2019 where it debuted on special edition uniforms and in a winning series over the Texas Rangers.
The new "White Sox" script logo fills an odd gap in the team’s identity, which hasn’t had a “White Sox” treatment since 1990. It pulls elements from the prior "White Sox" script logos as well as those from the current "Chicago" script. It features minor bumps and hiccups along the contours of the letters as a nod to the imperfections of baseball's rich aesthetic history. It's these wobbly lines and expressive letterforms, that make the new logo pure vintage design joy with an undeniable baseball flavour. And despite the controversial all-white and all-black jerseys approach for Player Weekend enforced by the league, Contino's new White Sox logo looked effortlessly stylish on the black uniforms.
Central Court Moscow Rebranding by Xenia Turubanova
"Central Court Moscow is not just a basketball court," Xenia states in the introduction to her rebranding project. "This is a community, a whole cluster uniting friends, colleagues, and just basketball fans. It's a place participants feel they belong to one community. They express their involvement with a tag, putting it everywhere." Her project includes a series of posters for thematic events within the basketball community in Moscow, Russia.
With quirky stickers, graffitied type, and bold colours, Xenia rebrands Central Court Moscow in style. The graffitied orange type layered with simple outlined basketball vectors is a simple yet bold aesthetic, which gives it a distinct look. This projects shows us that posters for sports events don't need to be overly complicated but do need to be packed with a punch!
Hup Hup Hup by Conductor
To mark the arrival of the UCI Road World Championships in Yorkshire, collaborative exhibition Hup Hup Hup will feature cycling flags created by nine designer cycling fans around the world. Paul Smith, a renowned cycling aficionado and memorabilia collector, is among the list of flag makers, along with Anthony Burrill, Build’s Michael C. Place, David Millar from CHPT3, Taylor Phinney from Manifest Butter, BBUC, Death Spray Custom and James Ockelford.
The project is led by Conductor (which has also created a flag), Hypergram and North Brewing Co, paying homage to the passion of cycling fans, who spend hours crafting homemade flags to cheer on their heroes.
For anyone with an interest in cycling memorabilia or vexillology, Hup Hup Hup's creations are simply beautiful. With striking colours and bold typography, these flags are effortlessly and wonderfully designed. The collaboration - consisting of North Brewing co, creative studio Conductor, and digital agency Hypergram - coming together to celebrate their passion for cycling and share it with other fans through the medium of flags is very unique and one for cycling fans everywhere to look forward to attending.
So we hope you enjoyed scrolling through our favourite sports design projects from various different creatives in our latest edition of Project Picks. We look forward to seeing what the rest of the year has in store for these few talented sports designers and hopefully continue to showcase their work on our blog. Of course, if you’re working on something and would like for us to see it don’t hesitate to get in touch. You could be featured on our next round of Project Picks!